Hey! I’m Emma, an Integrated Visual Designer located in Brooklyn, New York.
I focus on delivering thoughtful and bespoke visual narratives that powerfully convey brand and product purpose. I believe successful design is the product of intricate thinking, and I find immense joy in creative problem solving and building scalable solutions for each project that I work on.
Education
BFA | Communication Design
Work Experience
Digital Product Designer, Bttr. (Agency)
April ’22–May ’23
- Redesigned and reconfigured the Spark platform for Allergan Aesthetics, incorporating new branding and enhancing user experience.
- Conducted regular design meetings with clients to align redesign with their vision and developed a content strategy that transformed website UI.
- Established a comprehensive Design Language System for consistent visual elements and user experience across digital products and platforms.
- Collaborated on a successful product messaging campaign for PepsiCo, creating engaging landing pages and social media posts for data collection.
Developed impactful UX/UI solutions for General Electric’s BYOU Program, improving learning experiences for employees. - Created web assets for Advantage by Allergan Aesthetics, ensuring timely delivery and adherence to quality standards.
Jan ’20–April ’22
- Developed a comprehensive visual strategy for the sensitive topic of weight loss as the first in-house designer at Calibrate.
- Ensured consistent brand representation by collaborating with cross-functional teams to support their goals through cohesive design solutions.
- Created digital and print assets such as social media and email campaigns, annual results report, and downloadable PDF resources.
- Utilized data-driven insights to collaborate with the lifecycle marketing team and implement successful email design systems, resulting in a remarkable 500% increase in monthly revenue.
Growth Designer, Songtrust (Music Publishing Startup)
Jan ’18–Aug ’19
- Led the development and management of visual identity and branding guidelines, establishing a cohesive and impactful brand presence for the company.
- Designed engaging newsletters, Spotify thumbnails, and digital/print advertisements, including placements in prestigious publications like Billboard Magazine.
- Developed customized assets and templates for the team, streamlining processes and ensuring consistency across email, newsletter, and social media materials.
- Simplified the intricacies of music publishing through creation of educational materials that effectively communicated complex concepts to a diverse audience.
Graphic Designer, Penguin Random House
Aug 2016 – Jan 2018
- Crafted visually captivating Advanced Reader Copies (ARCs/Galleys), showcasing handcrafted arts, texture, and manipulated images to complement cover art.
- Developed eye-catching promotional materials such as back ads, shelf talkers, animated digital ads, printed postcards, posters, bookmarks, point-of-purchase displays, and HTML e-cards.
- Produced dynamic and shareable social media content including animated gifs, author banners, and social media assets.
Graphic Designer, NBCUniversal
Nov 2015 – Oct 2016
Print production for all departments within NBC: The Tonight Show Starring Jimmy Fallon, Late Night with Seth Meyers, Bravo, Oxygen, SYFY and more. Specializing in composition and reprographics, working alongside Saturday Night Live’s art department producing props and day-of collateral.
Designed by Emma Hanson
® All Rights Reserved 2023
Hello! I’m Emma, an Integrated Visual Designer located in Brooklyn, New York.
I focus on delivering thoughtful and bespoke visual narratives that powerfully convey brand and product purpose. I believe successful design is the product of intricate thinking, and I find immense joy in creative problem solving and building scalable solutions for each project that I work on. I am currently open to new opportunities!
Education
Parsons School of Design 2014
BFA | Communication Design
Work Experience
Digital Product Designer, Bttr. (Agency)
April ’22–May ’23
- Redesigned and reconfigured the Spark platform for Allergan Aesthetics, incorporating new branding and enhancing user experience.
- Conducted regular design meetings with clients to align redesign with their vision and developed a content strategy that transformed website UI.
- Established a comprehensive Design Language System for consistent visual elements and user experience across digital products and platforms.
- Collaborated on a successful product messaging campaign for PepsiCo, creating engaging landing pages and social media posts for data collection.
Developed impactful UX/UI solutions for General Electric’s BYOU Program, improving learning experiences for employees. - Created web assets for Advantage by Allergan Aesthetics, ensuring timely delivery and adherence to quality standards.
Jan ’20–April ’22
- Developed a comprehensive visual strategy for the sensitive topic of weight loss as the first in-house designer at Calibrate.
- Ensured consistent brand representation by collaborating with cross-functional teams to support their goals through cohesive design solutions.
- Created digital and print assets such as social media and email campaigns, annual results report, and downloadable PDF resources.
- Utilized data-driven insights to collaborate with the lifecycle marketing team and implement successful email design systems, resulting in a remarkable 500% increase in monthly revenue.
Songtrust (Music Publishing Startup)
Jan ’18–Aug ’19
- Led the development and management of visual identity and branding guidelines, establishing a cohesive and impactful brand presence for the company.
- Designed engaging newsletters, Spotify thumbnails, and digital/print advertisements, including placements in prestigious publications like Billboard Magazine.
- Developed customized assets and templates for the team, streamlining processes and ensuring consistency across email, newsletter, and social media materials.
- Simplified the intricacies of music publishing through creation of educational materials that effectively communicated complex concepts to a diverse audience.
Graphic Designer, Penguin Random House
Aug 2016 – Jan 2018
- Crafted Advanced Reader Books (ARCs/Galleys), showcasing handcrafted arts, texture, and manipulated images to complement cover art.
- Developed eye-catching promotional materials such as back ads, shelf talkers, animated digital ads, printed postcards, posters, bookmarks, point-of-purchase displays, and HTML e-cards.
- Produced dynamic and shareable social media content including animated gifs, author banners, and social media assets.
- Article feature!
Graphic Designer, NBCUniversal
Nov 2015 – Oct 2016
Print production for all departments within NBC: The Tonight Show Starring Jimmy Fallon, Late Night with Seth Meyers, Bravo, Oxygen, SYFY and more. Specializing in composition and reprographics, working alongside Saturday Night Live’s art department producing props and day-of collateral.
Designed by Emma Hanson | 2023