ALLERGAN DATA LABS

Alternative explorations:

More alts from our exploration phase, you can see inspiration of the “blocks” which turned into a grid, neon words in a “Vegas” exploration and a 3D experiment using dice.

Event Design, Print & Digital Design, Branding

’23

Client: Allergan Data Labs   

Event Name: Play to Win

Brief: The task is to create the visual identity for a company-wide event in Las Vegas, with the theme “Play to Win.” The concept should be rooted in a type of strategy that aligns with the company’s mission. The event will represent all branches of Allergan Aesthetics. 

Conclusion: The final concept is based around a grid/checkerboard, with the squares on each piece filling up or being cut out of pages. This is something that can be built upon, taken away from, and rearranged to find a strategy that fits. The Allergan Aesthetics color scheme was used consistently throughout, achieving brand recognition and consistency. See the bottom of the page for concept explorations and process.

Process:

The initial concept board was focused on digital games and pixelation. During the design process, the concept was refined into a clean grid-based design through a gradual process of simplification.

Alternative explorations:

More alts from our exploration phase, you can see inspiration of the “blocks” which turned into a grid, neon words in a “Vegas” exploration and a 3D experiment using dice.

Designed by Emma Hanson | 2023